Branding that speaks
to the soul
Welcome to our Branding & Strategy Intensive - Where brands don’t just evolve; they erupt! Our Full Cup flavour brings a unique blend of strategy, creativity, and impact to the table. Say goodbye to the ordinary and embrace a brand transformation that's as bold and distinct as you are.
Branding & Strategy Intencive
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You, us, one week
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Branding & Strategy Intencive • You, us, one week •
Did you know?
This is all the time you have. That’s why we’ve created a blueprint to branding success.
At our core, we believe design should be purposeful, reaching beyond aesthetics to deliver meaningful results. We take a fast paced, hands-on approach to meticulously examine your business goals, target audience, and market trends to deliver strategic framework that connects your brand with your objectives and audience to achie enduring success.
This means that strategy permeates every design decision we make, ensuring your visual identity becomes more than just a ‘look’ but an identity.
On average, it takes just three seconds for a consumer to form an initial impression of your brand.
Try this one on for size.
There is only one week separating
you and the brand you’ve been dreaming of.
You, us, one week.
Imagine a week of collaboration, focused energy, and a brand transformation. We've cracked the code for effectiveness and efficiency. In this condensed burst, unparalleled communication allows us to channel undivided attention into crafting your show-stopping brand identity.
If your Canva creation is no longer cutting the mustard and you cringggge every time you look at your branding,
This is perfect for those who want to:
• Launch a new brand or revitalise an existing one.
• Develop a strong, strategic brand personality that resonates with your audience.
• Craft messaging that reflects your unique value proposition.
• Ensure their brand's aesthetic aligns with the quality of your service or products.
• Show up as an industry leader with an up-leveled and professional branding.
• Prioritize both short-term gains and long-term objectives.
• Save time by letting us focus on enhancing your brand while you manage your business.
• Invest in looking legit and feeling legit.
A brand like yours deserves to be seen and heard, command attention and keep it.
Branding & Strategy
Investment: $4,999
Timeframe: 1 Week Intensive
Inclusions:
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• 1:1 Brand Strategy Workshop
• In-depth Brand Strategy Presentation:Brand vision, story, purpose, values and goals
Unique value proposition
Tone of voice and key messaging
Defining customer problems & solutions
Audience personas & archetype
Competitor analysis
Brand personality
• Interpretation of strategy into two clear creative
directions for your choice and approval -
• Brand Identity Design:
Full logo suite
Colour palette
Typography & font system
Customised iconography, illustrations & patterns
• Art direction:
Photography & videography
Social Media
Website
Print
Packaging
Email Marketing -
• Onboarding, set-up and access to Client Portal
• In-Depth Brand Questionnaire
• 2 x Opportunities for revision
• 1 x Clarity Call at each stage of the process
Key info:
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1 Week Intensive
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$4,999* GST
• Initial 50% due to secure your position.
• Final 50% due pre-delivery.
Deliverables & Timeline
Our blueprint to branding success.
Experience efficiency and impactful results with our signature 6-step, 1-week process designed to maximise your project's potential. Our carefully crafted system not only streamlines the turnaround time but also fosters collaboration, guides creativity, and ensures meaningful results.
Prior to us starting this journey together, it is important we set ourselves up for success. Once your deposit is paid and contract signed, we will introduce you to your Client Portal and provide you with all of the onboarding materials we need to move forward with as much insight as possible.
Pre-Start: Onboarding
Stage 1: Strategy
At the heart of everything we do lies the strategic foundation. We partake in an 1:1 Interactive Brand Strategy Workshop as a collaborative exploration delving into the core elements of your business that we use as a roadmap to ensure your design is laser focussed and audience focussed.
Stage 2: Implementation
In our implementation stage, we translate our strategic insights into two proposed visually compelling creative concepts for your choice and approval.
Stage 3: Design
Once we have discussed and settled on a design direction during our clarity call, we go ahead creating an Initial Brand Identity Design including everything we’ve discussed and offer you your first opportunity of revision.
In your journey towards crafting a distinctive brand, rest assured that you won’t be navigating these waters alone. During refinement, we will apply any amendments we have discussed before fleshing these out into refined Art Directions showcasing how your brand is applied in the real-world.
Stage 4: Refinement
Stage 5: Approval & Delivery
With all of your feedback in mind, we go ahead making the final tweaks to your design before submitting for approval. And ta-da! With your word, we can go ahead exporting all of the work we have created for you and deliver them in one neat package.
Trusted by brands like:
Meet the Team
“I recently worked with Steph at Full Cup Design and couldn't be happier with the results!
Steph was a pleasure to deal with. Communication was key throughout the process, and she nailed it – clear, timely, and always professional. I really appreciated how she embraced my input and seamlessly adjusted the design to align with our discussions.
The final design went beyond my expectations. It's not only visually striking but also thoughtfully incorporates our brand positioning and strategy in every aspect.
I highly recommend Steph to anyone in need of quality design work. Her combination of strategic insight and creative talent, along with effective communication, truly makes her a standout in her field.”
- Michelle Tweddle, Mynt Lab
“I wouldn't trust anyone else with my brand! Steph's marketing, branding, and design knowledge is so intuitive, making the process of developing brand assets seamless. Steph's commitment to the final product and passion for her craft is truly what sets Full Cup Design apart from others.
If you're seeking branding or design support for your brand, working with Full Cup Design will set you apart from your competitors and give you a foundation for long term success.”
- Rhiannon Tucker, YDN
“Steph has truly made our brand Rudie come alive with her exceptional design skills. Her work has not only made our website visually stunning but has also helped to change people’s perceptions about periods. Steph’s creative vision has made the brand fun, relatable and approachable, which has had a significant impact on our online presence.”
- Daniel Schoonderwoerd, Rudie Body
Frequently Asked Questions
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It’s simple. Enquire on our website and we will book in a consultation call. During this call, we will mark out all of your key deliverables and ensure we have a package that is the right fit for you. You will receive a custom proposal, invoice and an estimation of timeline. Once signed and paid, we will lock in your dates and you will be onboarded as a client.
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Following our discovery call, you'll receive a comprehensive proposal encompassing the contract and invoice, along with projected project dates. Upon your approval, signing, and payment, these dates can be secured, marking your official onboarding as a valued client. The commencement date is subject to designer availability but typically falls within a month of approval.
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We offer 2 opportunities for revision; Once after delivering our Initial Brand Presentation and another after we produce the refinements before we ask for approval
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You sure can, in fact, we recommend it! What’s great about creating an Artistic Direction is that you can see our conceptual ideas for everything from packaging design to social media templates, photography to menu design. Whatever it is, we can discuss this ahead of our project to incorporate it into one neat package. Or, we can always fit you into our calendar at a later date to make those ideas a reality.
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Daily! We’ve created a system where we chat regularly to ensure constant communication throughout the project. That’s why we offer a Clarity Call at each stage of the process including our initial Brand Strategy Consultation.
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We always ask for an initial 50% deposit. This is so that we can get to work locking in a time in our calendar for your project. The final 50% will be invoiced on the week of your project and will be due to be paid before final deliverables are submitted.
If you are seeking a different arrangement, please reach out. -
This is your brand, and who better to guide its evolution than you? Embrace the power of collaboration! We encourage your active involvement in shaping the project to ensure it resonates authentically with your brand values and reflects your unique goals.
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Investing in your brand is a strategic decision that requires careful consideration. As a client, you'll know you're ready to invest when you have a clear understanding of your business goals and a desire to establish a distinctive brand identity. If you're seeking long-term growth, increased brand recognition, and a competitive edge in the market, it's the right time to invest. Additionally, a readiness to collaborate closely with a dedicated design partner, contribute valuable insights about your business, and commit to the branding process are key indicators that you're prepared to make this significant investment in the success of your brand.
Other Design Services
Looking for other design services?
We understand that every brand is unique, and your design needs might extend beyond our standard packages.
If you're searching for additional design services or find that our packages don't perfectly align with your requirements, explore our full list of services to discover a broader spectrum of design offerings.
Pay in full bonus!
Take things up a notch with a 1/2 Day design day as a cheeky little bonus
Ready to elevate your brand to the next level? Let's spend half a day together crafting your digital collateral—custom Insta templates for a captivating feed and branded PDF guides to impress your audience. Your brand will be set to shine! Just hit that launch button!
Your success story starts with an enquiry.
Your new brand is but a few clicks away.
Put your finger down if you are ready to chat.