A creative studio serving up piping hot brands that can’t be ignored for people who won’t overlooked.

We exists for the bold thinkers and big dreamers to shape brands that spark movement, shift culture, and grow with unshakable intention.

Here, we don’t do anything in half measure. With strategy at the core and a deeply human touch, we craft identities that don’t blend in.

Lennon

Brand Strategy, Brand Identity, Art Direction, Packaging Design

Brand Strategy, Brand Identity, Art Direction, Packaging Design

The Wine People

Brand Identity, Art Direction, Packaging Design

Prime Skin

Mynt Lab

Brand Strategy, Brand Identity, Art Direction, Packaging Design, Website Design

Canamo

Brand Identity, Art Direction, Packaging Design, Website Design

Malua

Brand Strategy, Brand Identity, Art Direction, Packaging Design

Brand Strategy, Brand Identity, Art Direction, Packaging Design

CEWB”D

Brand Identity, Art Direction, Packaging Design,

Flexera

We don’t have a house style - and that’s exactly the point.

Every project starts with curiosity and ends with a brand full of heart, personality, and purpose.

We offer branding, strategy, art direction, packaging, content, websites, and digital design—partnering with e-commerce brands, purpose-led businesses, and not-for-profits to bring big ideas to life.

We work closely with a trusted crew of long-time collaborators, handling things end-to-end to create custom brands and digital experiences that feel as good as they look.


Toot f*ckin toot

Our work speaks volumes, and we don’t need to boast because our portfolio of happy clients are our best advocates.

Creative Director
Stephanie Manuel

We’re Full Cup - a small but mighty studio led by Steph Manuel, currently hopping between design calls and oat lattes somewhere in Melbourne. Our team is made up of one Creative Director (that’s Steph) and a talented crew of trusted collaborators who jump in when the project calls for it.

We like to do things with heart, a little bit of humour, and zero pretence. There’s no cookie-cutter process here—we follow what feels right, stay open to bold ideas, and always make room for magic (and snacks). Around here, we believe in asking good questions, backing big ideas, and building brands that actually mean something.

If you’ve got passion, purpose, and a pinch of chaos—we’re probably going to get along just fine.

We treat your goals like they’re personal. Because they are.