We are
Design Studio
Here, we’re not just designers; we’re storytellers, at the ready to ignite brands that defy norms, outlast trends, and strike a chord in the soul.
Authenticity is a hill we are willing to die on.
Choosing us isn’t just a transaction; it’s diving headfirst into a design revolution where your brand evolves into an icon, your story becomes a bold manifesto, and your uniqueness is hailed as the disruptor.
In our eyes, everything we create, communicate, and develop embodies the core values of integrity, innovation, and collaboration. Our strong client relationships are a testament to the effectiveness of our design solutions.
With Full Cup, you’re not just choosing a design partner; you’re choosing a collaborator dedicated to excellence, individualism, and making a meaningful difference.
We empower our clients to build future-proof brands that serve as the foundation for launching, scaling, and selling—while staying true to who you really are.
No matter where you are in your business journey, our custom branding solutions evolve with you, ensuring your brand remains as authentic as it is unstoppable. From crafting brand identities and designing packaging to building websites—whether you need one service or the entire suite—we’re here to help you make a lasting, positive impression.
We’re the anti-agency
Where other big agencies over promise, we over deliver. Our agile, dynamic team delivers top-tier, one-on-one quality at a fraction of the price.
We’ve helped loads of ppl
With a track record of helping over 100 founders across 30+ industries, we build brands that don’t just launch—they scale and sell.
Far more than graphic designers
We’re strategists, consultants, and business experts with over a decade of experience guiding startups to leverage the full power of their brand for growth.
Best in the business
Our processes are celebrated as the best in the business—ensuring a seamless, enjoyable, and truly transformative experience.
Hey, I’m Steph—the Creative Director behind Full Cup Design! I pour energy, passion, and creativity into every project, bringing lifestyle brands’ big ideas to life.
Full Cup isn’t just a name—it’s a mindset. From working with iconic Australian brands like Chemist Warehouse and BWS to collaborating globally, I mix strategy and creativity to craft brands that don’t just look good—they inspire action.
I endeavour to switch up the traditional ‘agency’ style of work. When we work together, you get my full focus and a bold, intentional approach to making your vision unforgettable.
You might not know this face, but you sure as sh*t have seen the work
Our 4-step process is designed to uncover your unique edge, helping you stand out with visuals that captivate and a mission that resonates so you can survive and thrive.
By blending creative innovation with strategic insight, we create impactful brands and experiences that truly connect. Known for our research-driven approach, multifaceted expertise, and down-to-earth ethos, we specialize in shaping purpose-driven, audience-focused brand stories that resonate and inspire.
01. Dscovery
We uncover what makes your brand tick—your story, audience, and goals—laying the foundation for everything that follows.
02. Direction
Using our findings, we craft a strategic brand direction designed to help you not just survive but thrive in today’s competitive market.
03. Design
Bold, type-driven, and customer-focused, our designs don’t just look good—they’re built to stand out. From shelves to screens, we create visuals that resonate and stick.
04. Delivery
We equip you with everything you need to confidently implement and sustain your brand moving forward. It’s all yours, ready to roll!
Intentional intensives - Why they are our biggest power move!
‘What exactly is a Design Intensive?’, we hear you ask.
In short, it’s a no-nonsense, highly focused approach to tackling your brand or website project. Instead of dragging things out like some agencies do, we’ve intentionally intensified the process so you can get down to business.
Why we made this switch,
After working with over 200+ clients, and listening to their experiences, we noticed a trend. Our clients wanted faster results, more direct collaboration with their designer, and less of the faff.
With our Design Intensives, you get exactly that—quality work delivered quickly, one-on-one time spent directly with us, and a focus on what truly matters. This means you can move forward faster and focus your energy on what you do best: growing your business.
Our work speaks volumes, and we don’t need to boast because our satisfied clients are our best advocates.
We’ve had the privilege of collaborating with renowned Australian brands like Alya Skin, Lash Therapy, and Canamo Hair & Beauty, as well as esteemed industry and government leaders like Rail Industry Worker and Interlate. Together, we’ve woven magic into projects that have left indelible marks and lasting impressions.
“Working with Full Cup was an absolute game-changer for Second Glance”
“Steph and her team completely understood our vision and transformed it into a brand identity that feels both strategic and stunning. The process was seamless, collaborative, and, most importantly, fun! We now have a brand that truly reflects who we are and stands out in the market. Couldn’t recommend Full Cup more!”
- Rhiannon Tucker, Second Glance